How to Set Up Amazon Seller Central Notifications: Complete Beginner's Guide

When you first start selling on Amazon, you probably assume you can get instant notifications every time you make a sale. After all, Amazon has a notification system, right? Here's what most new sellers discover: Amazon Seller Central doesn't actually send real-time push notifications for individual sales. But don't worry—there's a simple solution that gives you the instant sales alerts you're looking for.

What Are Amazon Seller Central Notifications?

Amazon Seller Central does have a notification system, but it works very differently than most sellers expect. Let's break down exactly what it does and doesn't do.

What Seller Central DOES Notify You About

Amazon's built-in notification system sends alerts for important account events:

Customer messages: When buyers send you questions through Amazon's messaging system
Account health issues: Policy violations, performance warnings, or listing suspensions
Payment updates: When disbursements are scheduled or payment issues occur
Order problems: Chargebacks, A-to-Z claims, or refund requests
Performance metrics: Warnings when your seller metrics approach thresholds
Policy changes: Updates to Amazon's seller policies and programs

What Seller Central DOESN'T Notify You About

Here's the crucial limitation that surprises most new sellers: Amazon Seller Central does not send real-time push notifications when you make individual sales.

You won't get a "cha-ching" notification on your phone when someone buys your product. Instead, you'll receive:

Periodic email summaries: Amazon sends daily or weekly sales summaries via email, but these arrive hours after sales occur
Dashboard data: You can log into Seller Central to view your sales, but this requires manual checking
No push notifications: The Amazon Seller app doesn't send push notifications for individual sales

This means if you want to know about sales in real-time, you need to constantly check your Seller Central dashboard—which is time-consuming and distracting.

Why Doesn't Amazon Send Real-Time Sales Notifications?

You might wonder why Amazon doesn't provide this seemingly basic feature. There are several reasons:

Scale: With millions of sellers making billions of sales, real-time notifications for every sale would require massive infrastructure
Priorities: Amazon focuses on buyer experience and policy compliance, not seller convenience features
One-size-fits-all problem: A seller making 5 sales per day needs different notification settings than one making 500 sales per day
Third-party ecosystem: Amazon provides APIs (MWS/SP-API) so developers can build specialized tools for sellers

The good news? This gap in Amazon's system has been filled by specialized apps designed specifically for sellers who want instant sales awareness.

How to Actually Get Real-Time Amazon Sales Notifications

Since Amazon doesn't provide real-time sales notifications, you need a third-party solution. The best option is using a dedicated notification app like Seller Siren, which is specifically built for Amazon FBA sellers.

What Is Seller Siren?

Seller Siren is a mobile app that connects to your Amazon seller account and sends instant push notifications to your iPhone every time you make a sale. It's designed to solve the exact problem we've been discussing: getting real-time awareness of your sales without constantly checking Seller Central.

Here's what makes Seller Siren different from checking Seller Central manually:

Instant notifications: Get alerts within seconds of each sale
Push notifications: Alerts appear on your lock screen, no app opening required
Custom sounds: Choose from 20+ notification sounds including the classic "cha-ching"
Home screen widgets: View sales data without unlocking your phone
Detailed information: See product name, price, and order totals in each notification
Customizable filters: Get notifications for specific products, SKUs, or marketplaces

Step-by-Step: How to Set Up Amazon Sales Notifications with Seller Siren

Setting up real-time sales notifications is straightforward. Here's the complete process:

Step 1: Download Seller Siren

First, download the Seller Siren app from the App Store. It's available for iPhone and iPad.

Open the App Store on your iPhone
Search for "Seller Siren"
Tap "Get" or "Download" to install the app
Open the app once installation completes

Seller Siren offers a 14-day free trial, so you can test it without any commitment.

Step 2: Create Your Seller Siren Account

When you first open Seller Siren, you'll need to create an account:

Enter your email address
Create a secure password
Verify your email address (check your inbox for a verification link)
Complete the account setup process

This account is separate from your Amazon account—it's just for Seller Siren's services.

Step 3: Connect Your Amazon Seller Account

This is the most important step. Seller Siren needs permission to access your Amazon order data so it can detect sales and send notifications.

How the Connection Works:

Seller Siren uses Amazon's official authorization system (MWS/SP-API). This means:

It's completely safe: The authorization goes through Amazon's official systems, not a third-party login page
Read-only access: Seller Siren can only read your order information—it cannot make any changes to your account, listings, or inventory
Amazon approved: The process uses Amazon's official API, which Amazon provides specifically for this purpose
Revocable: You can revoke access anytime through Seller Central

The Connection Process:

In Seller Siren, tap "Connect Amazon Account" or "Add Seller Account"
You'll be redirected to Amazon's official authorization page (you'll see Amazon's URL in your browser)
Log into your Amazon Seller Central account using your normal credentials
Review the permissions Seller Siren is requesting (typically "read orders" and "read product information")
Click "Authorize" or "Grant Access"
You'll be redirected back to Seller Siren, and the connection will be complete

Important Security Notes:

Seller Siren never sees your Amazon password—you log in directly on Amazon's website
If you're ever unsure about the authorization page, check the URL—it should be an Amazon domain (amazon.com, sellercentral.amazon.com, etc.)
You can verify and manage app connections in Seller Central under Settings → User Permissions

Step 4: Configure Your Notification Settings

Once your Amazon account is connected, you can customize how and when you receive notifications:

Notification Frequency Options:

Every sale: Get notified for each individual sale (great for new sellers or low-volume products)
Every Xth sale: Only get notifications every 10th, 25th, or 100th sale (perfect for high-volume sellers)
Specific products only: Filter by SKU to track only certain products
Specific marketplaces: Get notifications only from certain Amazon marketplaces (US, UK, etc.)
Time-based filters: Avoid notifications during specific hours (e.g., no notifications between 10 PM and 6 AM)

Notification Sound:

Choose from 20+ custom sounds to make your sales notifications fun and motivating. Popular options include:

Cha-ching (classic cash register sound)
Success chime
Celebration sounds
Custom tones

Notification Details:

Each notification includes:

Product name or SKU
Sale price
Order total
Weekly and monthly sales totals

Step 5: Test Your Notifications

After setting everything up, you'll want to verify it's working:

Make sure push notifications are enabled for Seller Siren in your iPhone settings (Settings → Notifications → Seller Siren)
Wait for your next sale (or make a test purchase if you have multiple accounts)
You should receive a notification within seconds of the sale
Check that the notification includes the correct product and price information

If you don't receive notifications, check:

iPhone notification settings for Seller Siren
That your Amazon account is still connected (check in Seller Siren's settings)
Your notification filters aren't too restrictive
That you have an active internet connection

Setting Up Amazon Seller Central Notifications (The Built-In System)

While Seller Central doesn't provide real-time sales notifications, you should still configure its notification system for account health and customer communication. Here's how:

How to Enable Seller Central Email Notifications

Log into your Amazon Seller Central account
Go to Settings → Notification Preferences
Review the available notification categories:
- Account health and performance
- Customer messages
- Payment information
- Listing and inventory issues
- Policy updates
Check the boxes for notifications you want to receive
Verify your email address is correct
Click "Save"

Important: These notifications are for account management, not real-time sales tracking. They'll alert you to problems and important updates, but won't notify you about individual sales.

Using the Amazon Seller App

Amazon also offers a mobile app called "Amazon Seller" that provides some push notifications:

Account health alerts: Notifications about policy violations or performance issues
Customer messages: Alerts when customers send you messages
Payment updates: Notifications about disbursements
No sales notifications: The app does not send notifications for individual sales

To set up the Amazon Seller app:

Download "Amazon Seller" from the App Store or Google Play
Log in with your Seller Central credentials
Enable push notifications in the app settings
Configure which types of notifications you want to receive

Again, this won't give you real-time sales notifications—only account management alerts.

Best Practices for Amazon Sales Notifications

Once you have real-time notifications set up, here are some tips to get the most value:

For New Sellers (1-10 Sales Per Day)

Get every notification: Each sale is exciting and motivating when you're starting out
Use motivating sounds: The "cha-ching" sound helps build positive associations with sales
Track patterns: Notice what times of day you get the most sales
Celebrate wins: Use notifications to stay engaged with your business

For Growing Sellers (10-50 Sales Per Day)

Consider filtering: You might want notifications every 5th or 10th sale to avoid overload
Track specific products: Use SKU filters to monitor new launches or best-sellers
Set quiet hours: Avoid notifications during sleep hours
Use widgets: Home screen widgets let you check sales without notifications

For High-Volume Sellers (50+ Sales Per Day)

Filter by frequency: Set notifications to every 25th or 100th sale
Product-specific tracking: Only get notifications for specific SKUs you're monitoring
Time-based filters: Only receive notifications during business hours
Dashboard focus: Use the sales dashboard for detailed analysis rather than individual notifications

General Tips

Keep Seller Central notifications enabled: Use both systems—Seller Central for account health, Seller Siren for sales
Review settings monthly: As your business grows, adjust notification frequency
Use notifications to catch problems: If notifications suddenly stop, investigate potential listing issues
Don't become dependent: Notifications are helpful, but don't let them distract you from important work

Common Questions About Setting Up Amazon Notifications

Is it safe to connect my Amazon account to Seller Siren?

Yes. Seller Siren uses Amazon's official authorization system (MWS/SP-API) with read-only access. The app cannot:

Change your listings
Modify your inventory
Access your bank account
Make purchases or sales
Change your account settings

You can revoke access anytime through Seller Central under Settings → User Permissions.

Will I get too many notifications?

Not if you customize your settings properly. High-volume sellers can set notifications to trigger only every 10th, 25th, or 100th sale. You can also filter by specific products or set quiet hours.

Does this work for all Amazon marketplaces?

Yes. Seller Siren works with all Amazon marketplaces worldwide including US, UK, Canada, Germany, France, Spain, Italy, Japan, Australia, and more.

Can I use this with multiple Amazon accounts?

Yes. Seller Siren supports multiple seller accounts, so you can track sales across all your Amazon businesses in one app.

What if I don't receive notifications?

Check these common issues:

iPhone notification settings for Seller Siren are enabled
Your Amazon account is still connected
Your notification filters aren't too restrictive
You have an active internet connection
The app is up to date

How much does Seller Siren cost?

Seller Siren offers a 14-day free trial, then costs $6.99/month. This is a small investment compared to the time saved and problems caught early.

Conclusion: Get the Notifications Amazon Doesn't Provide

Setting up Amazon seller notifications isn't as straightforward as most new sellers expect. Amazon Seller Central provides notifications for account health and customer messages, but not for individual sales. This leaves a gap that many sellers fill by constantly checking their dashboard—wasting time and mental energy.

The solution is simple: use a dedicated notification app like Seller Siren to get the real-time sales alerts Amazon doesn't provide. The setup process takes just a few minutes:

Download Seller Siren from the App Store
Create your account
Connect your Amazon seller account through Amazon's official authorization
Customize your notification settings
Start receiving instant sales notifications

With Seller Siren, you'll get instant push notifications every time you make a sale, complete with product details, prices, and sales totals. This gives you the real-time awareness you need without the distraction of constantly checking Seller Central.

Ready to set up real-time Amazon sales notifications? Try Seller Siren free for 14 days and experience the difference instant notifications make to your Amazon business.